Raise your hand if you’ve noticed an astounding grocery bill in the past few months. Me too. Some experts predict that a recession will follow this period of inflation. An economic downturn likely sets our marketing strategy on a different course while consumers react to the market. We will make decisions to weather a temporary…

(SOURCE) https://www.adweek.com/brand-marketing/purpose-strategy-will-future-proof-your-brand-through-economic-downturn/