A creepy long-haired creature levitates into a pool party, adding some unexpected terror to an otherwise sunny day. The demon hasn’t arrived to possess souls but rather to ask questions. Namely, why hasn’t one of the sunbathers been to the multiplex to check out the hottest horror flick du jour? Everyone’s talking about it, including…

(SOURCE) https://www.adweek.com/brand-marketing/regal-cinemas-uses-fomo-to-pull-movie-fans-into-the-multiplex/