There was a time–not so long ago, actually–when mentioning the artist Bad Bunny among a bunch of brand marketers would have elicited several confused-looking faces at best. But now? You’d probably get an obvious nod. This major cultural shift is perfect evidence of just how reactive the marketing industry can be, oftentimes waiting for cultural…

(SOURCE) https://www.adweek.com/brand-marketing/regional-mexican-music-goes-mainstream/