When a brand has been around for nearly a century, what else is there to do? For Keith Dawkins and the Harlem Globetrotters, the answer is more. The basketball exhibition team has relied on its famous live shows since its birth in 1926, but is now looking for new ways to reach consumers. The Globetrotters…

(SOURCE) https://www.adweek.com/brand-marketing/road-to-brandweek-harlem-globetrotters-breaking-down-barriers/