Live commerce wasn’t an invention of the digital era or a pandemic-era lifeline for retailers and consumers. In fashion, it’s always been a means of seeing the product first and ensuring you get what you want. Since Covid-19 arrived, much of the story of live commerce has centered around China’s embrace of livestreamed sales and…

(SOURCE) https://www.adweek.com/creativity/saks-live-sales-future-with-live-commerce/