Samsung is playing into people’s anxieties around switching phones with an ad inspired by teen horror movies such as “Friday the 13th.” The spot is a follow-up to last year’s “Join the Flip Side,” by Wieden+Kennedy Amsterdam, which promoted the mobile brand’s foldable range through a satirical thriller in which the protagonist is haunted by…

(SOURCE) https://www.adweek.com/creativity/samsung-parodies-90s-teen-horror-movies-as-the-flip-phone-returns/