The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the carbon impact of their media spend, and even more advertisers don’t even know how to start connecting carbon to advertising, according to previous Adweek reporting. At Adweek’s NexTech event Nov. 15,…

(SOURCE) https://www.adweek.com/media/sanofi-shares-how-its-working-to-reduce-carbon-emissions-in-media/