As Pepsi winds down celebrations of its 125th year, it has called in a big celebrity partner to “think small.” The cola brand tapped longtime partner and former National Basketball Association legend Shaquille O’Neal to front a new campaign for its mini can. The creative is both a juxtaposition to the retired 7’2″ baller’s height…

(SOURCE) https://www.adweek.com/brand-marketing/shaq-and-skee-lo-think-small-in-pepsis-epic-new-campaign/