Marketers seeking better customer data sometimes tap into shopper intelligence firms like Catalina–a company that knows where most people in the U.S. spend their money. Now, Horizon Media is partnering with the firm to give its clients more insight into what consumers buy. Catalina’s first direct agency partnership signals that media industry players–not just brand…

(SOURCE) https://www.adweek.com/agencies/shopper-intelligence-firm-catalina-partners-with-horizon-media-to-boost-data-offering/