I remember staring at the 17-foot screen thinking, “It’s so beautiful, so mesmerizing–damn, we might be on to something.” A year earlier, our client, Sherwin-Williams Coil & Extrusion, had tasked us with creating a campaign and platform for the architectural market. Its coatings cover all manner of metal architectural elements, from aluminum cladding around windows…

(SOURCE) https://www.adweek.com/agencies/simple-always-wins-the-story-behind-speaking-in-color/