Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na’vi. The film will be released in theaters in the U.S. Dec. 16. The lens uses technology including advanced computer vision technology, machine learning, specifically generative adversarial neural networks and…

(SOURCE) https://www.adweek.com/social-marketing/snapchat-rolls-out-ar-lens-for-disneys-avatar-the-way-of-water/