As TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other platforms to reach their audiences. “But there is no need for immediate action just yet,” said Insider Intelligence analyst, Jasmine Enberg. The U.S. accounts for roughly half of TikTok’s…

(SOURCE) https://www.adweek.com/programmatic/some-advertisers-slowly-test-other-platforms-ahead-of-tiktoks-congress-testimony/