Squarespace is celebrating 20 years in business by honoring Anthony Casalena’s original elevator pitch. In 2004, the founder and CEO presented an era of dynamic digital development with a comfortingly simple product–“a website that builds websites.” “Everyone just had that light bulb moment,” said VP of creative Ben Hughes. “We said, ‘What an incredible bit…

(SOURCE) https://www.adweek.com/brand-marketing/squarespaces-singularity-super-bowl-spot-showcases-strategic-simplicity/