One thing is top of mind for marketers across the board in 2023: driving operational efficiency. With a recession looming on the horizon, it’s high time for businesses of all sizes to start planning and executing more precise go-to-market strategies or risk losing clients to savvier competitors. Enter account-based marketing (ABM), a strategy that go-to-market…

(SOURCE) https://www.adweek.com/performance-marketing/tailor-content-media-messaging-intent-data/