Most anti-smoking PSAs focus on the long-term health consequences, like an increased risk of cancer. The latest effort in the Food and Drug Administration’s ongoing “The Real Cost of Smoking” campaign, developed in partnership with its agency of record FCB New York, examines the immediate mental health consequences. The 30-second “Auctioneer” spot shows a group…

(SOURCE) https://www.adweek.com/creativity/teens-give-up-their-mental-health-for-a-pack-of-cigarettes-in-fda-spot/