Davidoff’s 1988 Cool Water fragrance for men first became ubiquitous thanks in part to its sensual advertising. Through later celebrity cameos like Josh Holloway and the late Paul Walker, the Cool Water name also became engrained with pop culture and modern masculinity. Select World, the same agency responsible for the brand’s original launch campaign, is…

(SOURCE) https://www.adweek.com/creativity/the-classic-cool-water-ads-are-reborn-in-a-new-campaign-by-original-agency-select-world/