As far as holiday traditions go, people have been giving weed to each other since long before the plant was legal across 40 U.S. states. As likely as not, though, those particular gift exchanges have happened outside the confines of Thanksgiving dinners or white elephant parties. But in 2023, isn’t it time for this clandestine…

(SOURCE) https://www.adweek.com/brand-marketing/the-gift-of-ganja-brand-positions-cannabis-like-top-shelf-booze/