Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media…

(SOURCE) https://www.adweek.com/media/nextech-growth-retail-media-opportunities-and-challenges/