There’s a new scent in town. And no, it’s not by a high-end designer house or, as was the case not long ago, a car manufacturer. This new fragrance comes courtesy of the Florida Lottery. To promote its Gold Rush Doubler scratch-off game, Florida Lottery called on its AOR, Tampa-based agency PPK, to develop a…

(SOURCE) https://www.adweek.com/creativity/the-latest-fragrance-isnt-by-a-luxury-designer-its-by-the-florida-lottery/