Apple Music will replace Pepsi as the official sponsor of the Super Bowl Halftime Show. The new multi-year partnership will debut during next year’s Big Game, scheduled to air on Fox on Feb. 12, 2023. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that…

(SOURCE) https://www.adweek.com/brand-marketing/the-nfl-names-apple-music-as-super-bowl-halftime-show-sponsor/