The long-running preschool children’s TV series Peppa Pig has become a cultural phenomenon within less than a decade since the first episode aired. The titular Peppa, along with her family and friends, go beyond the expected young audience however, even playing to parents and adults without children, as it aims to help its viewers understand…

(SOURCE) https://www.adweek.com/brand-marketing/the-power-of-peppa-pig-comes-to-the-fore-as-hasbro-begins-24-month-brand-campaign/