By allowing people to interact with one another in immersive, three-dimensional virtual worlds, the metaverse offers an alternative to real-life social interaction. And while it’s still new and evolving, we cannot ignore its potential to disrupt our daily lives. A perfect example of this is the rising trend of virtual influencers. Fictional characters on social…

(SOURCE) https://www.adweek.com/media/the-rise-of-virtual-influencers-and-their-role-in-the-metaverse/