Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of brands–especially to investors. The focus on brand has sharpened during the Covid-19 crisis and the ongoing spike in prices for everyday goods and…

(SOURCE) https://www.adweek.com/brand-marketing/the-rising-value-of-brand-valuation/