When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, while the Twitter prediction has proven prescient, thanks to new site features and ad products, people are coming back to…

(SOURCE) https://www.adweek.com/media/the-verge-redesign-loyalty-readership-dwindles/