The Covid-19 pandemic has sparked a sharp increase in tech usage among older adults. Still, access has remained an ongoing issue. With many embracing a larger technological sphere, questions have arisen about how tech and advertising companies traditionally aimed at younger target demographics can accommodate a changing market. Leaning into statistics that show older adults…

(SOURCE) https://www.adweek.com/creativity/this-lenovo-campaign-takes-a-peek-into-the-lives-of-digital-seniors/