TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click “Add Link” and select “Book” prior to posting their video, at which point any Penguin Random House title available in their…

(SOURCE) https://www.adweek.com/social-marketing/tiktok-beefs-up-booktok-with-penguin-random-house/