Over its 10-year existence, Tinder has not only introduced the concept of “swiping” to indicate interest (or lack thereof) into the cultural lexicon; it has also sparked a reputation as a place where daters could find a noncommittal encounter–or as it’s known more widely, a “hookup.” But now, the popular dating app is optimistic its…

(SOURCE) https://www.adweek.com/creativity/tinder-swipes-right-on-inclusive-global-campaign-to-court-gen-z-daters/