Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a request for proposal process to evaluate brand safety solutions from its tech vendors Integral Ad Science and DoubleVerify, as well as Zefr and Unitary, to offer advertisers…

(SOURCE) https://www.adweek.com/media/twitters-small-first-step-in-quelling-ad-buyers-brand-safety-concerns/