The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today, the JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies. Between the lines The criteria list…

(SOURCE) https://www.adweek.com/convergent-tv/joint-industry-committee-criteria-for-premium-cross-platform-video/