In October 2022, Uber formally launched its advertising division in the U.S. promising in-app ads with the power to grab people’s attention while they waited for a car or tracked a takeout delivery. Now, it’s scaling that business with the appointment of Paul Wright in the U.K. Wright will join the tech company as its…

(SOURCE) https://www.adweek.com/commerce/uber-hires-ex-apple-and-amazon-exec-to-lead-uk-ad-business/