Apparel brand Ugg worked with AR technology company Zero10 to promote its new UggExtreme cold weather clothing and footwear collection with an augmented reality experience in its New York flagship on Fifth Avenue. From now until Jan. 19, 2024, visitors to the Ugg NY flagship can enter a pop-up area featuring a winter-inspired backdrop and…

(SOURCE) https://www.adweek.com/brand-marketing/ugg-cold-weather-collection-zero10-ar-mirror/