A plant-based food startup called Vegan Fried Chick*n, having broken into its home market in the U.K., will try to make headway in the U.S. via an alliance with the first all-vegan cooking competition show. VFC, with animal activist roots and a brash digital presence, launches into a faux chicken space that has become overstuffed…

(SOURCE) https://www.adweek.com/convergent-tv/vegan-competition-show-cooks-up-plant-based-dishes-and-breaks-down-stigmas/