With the release of its latest electric vehicle (EV), automaker Volvo Cars has introduced a new brand platform, “For Life,” aiming to showcase to customers how their feelings affect how they drive. Volvo Cars has recently launched its fully electric SUV, the Volvo EX90. The brand has worked with AKQA and Grey to develop a…

(SOURCE) https://www.adweek.com/creativity/volvo-cars-new-brand-platform-aims-to-convey-the-feeling-of-safety/