Warner Bros. Discovery is bringing on new partners in its push for multiple currencies. Top line Today, the company announced that it’s partnering with Comscore and VideoAmp to enable alternative currencies for national advertisers transacting across its linear inventory and data-driven advanced advertising solutions ahead of the 2023-2024 upfront season. Between the lines The company…

(SOURCE) https://www.adweek.com/convergent-tv/warner-bros-discovery-teams-with-videoamp-and-comscore-as-currency-providers/