For Warner Bros. Discovery, volume is up, but subscribers … not so much. During an earnings call today, Warner Bros. Discovery’s CEO David Zaslav revealed the company is “nearly completed” with its upfront talks, with volume up and pricing levels “consistent” with the previous year. In 2022, the company earned low- to mid-teen CPM (cost…

(SOURCE) https://www.adweek.com/convergent-tv/warner-bros-discoverys-nearly-completed-upfront-has-volume-up-subscribers-down/

For Warner Bros. Discovery, volume is up, but subscribers … not so much. During an earnings call today, Warner Bros. Discovery’s CEO David Zaslav revealed the company is “nearly completed” with its upfront talks, with volume up and pricing levels “consistent” with the previous year. In 2022, the company earned low- to mid-teen CPM (cost…

(SOURCE) https://www.adweek.com/convergent-tv/warner-bros-discoverys-nearly-completed-upfront-has-volume-up-subscribers-down/