For the last few years, California’s robust privacy law–the California Consumer Privacy Act (CCPA)–contained a partial exemption for business-to-business firms or companies that offer enterprise-level services to other companies, such as Salesforce or Microsoft. That means the data shared by employees, with companies and information distributed between b-to-b contacts in California–such as a company’s database…

(SOURCE) https://www.adweek.com/programmatic/watch-out-b-to-b-companies-your-ccpa-data-exemption-has-an-expiration-date/