Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO moniker in favor of the single word. “HBO…

(SOURCE) https://www.adweek.com/convergent-tv/wbd-rebrands-hbo-max-as-max/