WeWork’s Bankruptcy Is Not a Full-Blown Brand Burnout, Yet

Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough four years, exasperated by both post-pandemic working trends and the impact of rising interest rates on the commercial property market. In the…

(SOURCE) https://www.adweek.com/brand-marketing/weworks-bankruptcy-is-not-a-full-blown-brand-burnout-yet/

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