Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large, the industry was slow to adapt to the digital landscape. A global pandemic that forced most of the world inside didn’t help much, either; after all, nobody wants to buy a billboard that nobody is…

(SOURCE) https://www.adweek.com/performance-marketing/what-accounts-for-performance-marketers-reluctant-embrace-of-out-of-home-advertising/