The cryptocurrency world has been thrown into disarray as FTX, one of the industry’s biggest exchanges, filed for bankruptcy last week following a shock liquidity crisis, sending prices of major digital coins plummeting. Like many other cryptocurrency companies, FTX had spent lavishly on marquee advertising as a means of establishing itself as a household name….

(SOURCE) https://www.adweek.com/brand-marketing/what-the-ftx-collapse-and-crypto-crash-mean-for-marketers/