It’s been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then, the questions we’ve needed to ask about the technology have naturally evolved: Rather than debate whether to use it or what we stand to gain, we must now ask, where is it heading? Where does…

(SOURCE) https://www.adweek.com/agencies/whats-ai-actually-good-for-right-now/