Why Adidas, Alaska Airlines and Gatorade Had a Brand Breakfast With Julio Rodríguez

Seattle Mariners centerfielder Julio Rodr?guez is many brands to many people. To viewers, his Instagram feed, YouTube channel, TikTok and new website–he’s The J-Rod Show. To fans in the outfield at T-Mobile Park in Seattle, he’s the wall-climbing patroller of the No Fly Zone. To the nearly 20 brands he’s partnered with during his two…

(SOURCE) https://www.adweek.com/brand-marketing/adidas-alaska-airlines-and-gatorade-brand-breakfast-with-julio-rodriguez/

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