Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. In a conversation with Adweek’s Brittaney Kiefer during Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brand’s deliberate year-round commitment to investing in the LGBTQ+ community. “We say…

(SOURCE) https://www.adweek.com/social-marketing/why-brands-should-foster-long-term-relationships-with-the-lgbtq-community/