Forget “Yellow”–it’s all about going green for Coldplay now. Back in November 2019, the British band announced it wouldn’t tour again until it could make the process not only sustainable but “actively beneficial” to the planet. In the U.K. alone, the British Arts Council estimates that live music produces almost 450,000 tons (405,000 tonnes) of…

(SOURCE) https://www.adweek.com/brand-marketing/why-coldplays-sustainability-partnership-with-dhl-matters/