Earlier this week, the Federal Trade Commission sued ad-tech firm Kochava for selling data that violates peoples’ privacy. It alleges that the company allows access to identifiable data about people’s visits to reproductive health clinics, places of worship, addiction treatment centers and other sensitive locations. Experts have been wondering why the FTC has singled out…

(SOURCE) https://www.adweek.com/programmatic/why-kochava-ftc-salvo-against-data-broker-puts-mobile-ad-tech-on-the-defensive/