With the new year in full swing, many people are already partaking in Dry January, the month-long challenge where some people choose to abstain from alcohol. As a way to provide a creative alternative for the use of Tito’s vodka, the brand teamed up with entrepreneur and DIY expert Martha Stewart to launch “DIY January,”…

(SOURCE) https://www.adweek.com/creativity/why-martha-stewart-is-using-titos-to-clean-her-home-this-january/