Women’s basketball is having its moment. After years of underinvestment in the sport, the inability to use the March Madness branding until last year, and fans struggling to find ways to watch their favorite teams, women’s college basketball is now on the main stage. With the game airing on ABC for the first time in…

(SOURCE) https://www.adweek.com/brand-marketing/brands-gender-equity-womens-basketball-march-madness/