When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile’s long-running partnership with comedic actors Donald Faison and Zack Braff has elevated that brief into beloved campaigns that have gone all the way to the Super…

(SOURCE) https://www.adweek.com/brand-marketing/zach-braff-donald-faison-tmobile/