During an economic downturn, CMO priorities and funding decisions may have an impact on almost every department of an organization, including sales, service, operations and HR. With the odds of a recession becoming more likely, it’s imperative that marketing leaders and financial decision-makers are aligned on topics like long-term strategy, where marketing can add value…

(SOURCE) https://www.adweek.com/agencies/with-a-recession-likely-cmos-must-learn-to-think-like-cfos/