At the Women’s World Cup in Australia and New Zealand, the ideal of equal pay for women’s and men’s players remains elusive. Evening out endorsements have proven similarly tricky, but brands are increasingly stepping in to bridge the divide. Yes, thanks to a new collective bargaining agreement signed with U.S. Soccer last year, the U.S….

(SOURCE) https://www.adweek.com/brand-marketing/womens-world-cup-gets-a-big-assist-from-brands/